OUR BUSINESS PRINCIPLES
No Hidden Fees
We are independent! This means, unlike most traditional investment advisors (employed by institutions), we do not receive any commission, fee, or compensation from another party. We do not sell any products. Our approach reduces fees for you and removes any conflicts of interest.
Fiduciary means a person or business who has the power and obligation to act for another person with total trust, good faith, and honesty. Being a fiduciary requires being bound ethically to act in the other's best interest. As a fiduciary advisor, we act in the best interest of our clients. You will be surprised, but, not every financial advisor or agent is fiduciary!
SAFETY OF CLIENT FUNDS
A custodian is a financial institution that holds customers' funds and securities for safekeeping in order to minimize the risk of their theft or loss. Therefore, joining a trustworthy and industry-leading custodian, that offers a plethora of investment options with quick order execution is critical. We are custodian agnostic. Although we partner with Charles Schwab for our client's custodial needs, we are happy to work with your preferred custodian or brokerage firm.
REGISTERED INVESTMENT ADVISER (RIA)
As an RIA, we are registered with The State of North Carolina. RIAs have a fundamental obligation to provide investment advice that is in their clients' best interests. Learn more about our RIA model.
You always have access to your account details through our custodian. If you think that a certain investment is suitable for you, together we can discuss its risks and benefits to make a decision.